Average Business Card Size
Whether you’re at an event with your industry’s top players or happen to bump into a coveted investor in the elevator, the last thing you would want is for your business card to leave a bad impression. After all, your business card is a tangible first impression of your organisation. It is of paramount importance that all aspects of your business card are catered for adequately, ranging from design, business card font size and ensuring at the very least you are marginally close to what is considered the ideal or average business card size. What is the size of a business card? Good question. For an answer to that and many other questions beyond Australia business card sizes, please read on. We’re the experts.
Factors you need to consider for a good business card
While there isn’t strictly a hard and fast rule, the average business card size in Australia is approximately 86mm in width and 54mm in height. Your business card doesn’t have to be strictly the same dimensions; however, it also shouldn’t be too far away from general size expectations either.
Design encompasses the shape, colour, and texture of your card. These should be enticing as well as memorable so that among other cards a potential stakeholder receives, yours stands out for all the right reasons. It’s far better to be memorable than to be a needle in a haystack.
It’s true that this may seem obvious, but many business cards are inconsistent with the rest of their respective organisations’ branding. This can create a disconnect in the imagery, personality, and narrative of your organisation as opposed to your business cards encouraging an immediate association.
Ultimately, it is vital that the creativity of the design doesn’t result in a sacrifice of clarity. An effective way to avoid essential details such as the name, telephone, and email being overlooked or overshadowed is to ensure that you both select the ideal font type and the most legible business card font size too.