The importance of promotional products
Compliment your marketing strategy with useful promotional products.
Companies have been using promotional products as a marketing tool for decades. Now, despite the internet, social media and a whole range of new advertising mediums this method of marketing remains as popular as always. That’s because it works. There are many advantages and benefits for businesses that use promotional products as part of their marketing strategy, and many reasons as to why it’s still important for companies to invest in quality marketing products.
Take a look at a few reasons here:
Compliments other marketing methods
The most important aspect of promotional products – henceforth known as ‘PP’ – is that they are not a marketing strategy in their own right, but a highly effective way of complimenting your existing marketing methods.
Promotional products – when the right products are chosen – is a highly effective and relatively cheap method of increasing your brand awareness. By putting your company name and logo on an item that will be used regularly for an extended period of time means it can be seen by large amounts of people. In fact, for the right products, the potential amount of people that could see your branding is huge. Additionally, the recipient of the product will be reminded of your brand every time they use the item.
Huge potential reach
When choosing your promotional products you need to think of its potential reach as well as its practical applications. Nail clippers are useful but they have no reach, while coffee mugs are often used over and over again, providing more exposure. Golf umbrellas are great for summer and winter; they allow for a decent size logo, are eye-catching and are regularly used in public; subconsciously spreading your brand to everyone who sees it.
Practical and hardy products can last a long time, adding immeasurably to your brand reach. A chocolate with your customised message will only last until the wrapper is thrown away, whereas more suitable items like T-shirts and caps can be worn for a few years, spreading your message every time the wearer ventures out wearing them.
When you calculate the reach of your potential market when giving away promotional products – compared to traditional advertising – you will realise the value of your offering. Giveaways can work out to be a highly effective and affordable way to spread your message to a diverse audience over an extended period of time.
Another beauty of promotional products is that the huge variety of excellent products available is practically unlimited. It also allows you to target different segments of your market with a selection of products. Cooler Bags, USB’s, Stubby Holders and Shopping Bags are just some items that come to mind.
When you put your name on a product, it reflects on your company so you only want to invest in high-quality products. The public sees quality products with your name on them, and it instantly adds a degree of credibility to your business.
Once you have decided on your products you will want them printed professionally. Contact your local print specialists at ACS Swan Express